The aim of Railway Children's PLATFORM Appeal is to raise funds from the corporate rail sector to help street children in India, many of whom make railway stations and platforms their makeshift homes.
Railway Children launched the PLATFORM Appeal by inviting selected members of the rail industry to form a committee to oversee and champion the appeal. Purple Squid wrote a persuasive invitation letter, to inform the invitees about the appeal and its aims, and to get them on board. An accompanying flyer, written by Purple Squid, gave the invitees a better understanding of the plight of the children who needed their help.
The invitation pack was sent as a 'message in a bottle', to reflect the fact that street children in India often have to collect old bottles for recycling in order to earn enough money to survive. Purple Squid wrote the labels for this packaging. Rob Capener from Stephen Talbot Advertising was the ideas man for this project, and Purple Squid worked alongside him to create together a very effective and creative product.
If only Rob were more generous with the biscuits during meetings, then this working relationship would be a match made in Heaven.
We have used Purple Squid on a number of occasions, particularly during busy periods when our resources are stretched to capacity.
Purple Squid has worked on a variety of projects with differing styles and the results have always been excellent. More importantly, our clients have always been delighted with the copy and their changes have been minimal, ensuring our profit margins are retained.
Purple Squid provides us with a flexible and cost effective service that enables us to deliver first class copy, meeting client deadlines without the need to recruit additional experienced staff.