When Railway Children's PLATFORM Appeal was launched to raise funds from the corporate rail sector for street children in India, Purple Squid provided a series of concise, info-packed sections that formed a strong Case for Support for the appeal.
This Case for Support was designed to spread the word in the rail sector about Railway Children's PLATFORM appeal and to educate the reader as to why it was necessary. Drumming up support means drumming up funds, and Railway Children needed a lot of funds to continue their work with street children in India. Railway Children were exceptionally pleased with Purple Squid's copy for this project. Purple Squid almost blushed from the praise.