Railway Children help street children all over the world, with a large chunk of their work taking place in India. They needed a brochure to explain the purpose of their work, and to make the reader understand why that work is so essential. Railway Children already had some content in place, but it needed a serious overhaul.
Purple Squid took the content Railway Children already had for this project, then sharpened it up and pared it down to transform it into hard working, informative copy conveying the urgency and importance of Railway Children's message. Purple Squid did all that whilst preserving all the key messages Railway Children had in place with their old copy. Purple Squid is clever like that.
I have worked with Jane Cooper from Purple Squid on a number of projects led by our marketing agency. We found her to be consistently professional, reliable and flexible.
Purple Squid's copy has always been of a very high quality, whatever the project. They pay great attention to the needs of our target audience and the tone required to make the piece work.
In addition to writing copy from a new brief, Jane has also edited existing documents for Railway Children, making them much more reader-friendly for our donor base, whilst still keeping all the important content we required. I would have no hesitation in recommending Jane's copywriting or editing services to anyone.